Zoe is the Head of Careers Marketing and Recruitment at the British Horseracing Authority and is currently leading the Careers Marketing Strategy for British Horseracing via the careersinracing.com brand and marketing campaign.
Zoe has over twenty year’s experience as a sales and marketing professional, working for a variety of governing bodies, trade associations, charities and commercial organisations handling a wide range of marketing projects.
She graduated in 1996 with an Equine Business and Marketing Degree, and subsequently went on to gain a Postgraduate Diploma in Marketing. Growing up in Cheltenham and seeing the size and professional level of the sport drew her to racing away from the other equestrian disciplines and it is a move she has never regretted, even though she continues to have a passion for all equestrian sport.